They deny it when I say they're hypocritically calling profit a dirty word so what is it?
You... you just gave me a vision about CEO sex.
"Ms Krinkelmeier....let me show you my profit."
"Oh, Mr Manybucks, it is immense. My whatever will you do with so much... profit."
"Why Ms Krinkelmeier, I'll "Invest" it of course."